Augmented Reality App for Halliburton’s Oil Field Tool

Client Challenge: Halliburton faced a significant challenge in marketing a new oil field tool, measuring over 17 feet in length and weighing thousands of pounds, at a major industry conference. Displaying the actual tool was logistically complicated and costly. The client needed an innovative solution to effectively showcase the tool’s features and benefits without the physical presence of the product.

Our Solutions:

Radiant developed an augmented reality (AR) app specifically for use on iPads. The solution included:

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