A good UX design gains popularity because of its visual appeal and how easily users can find what they’re looking for. A website’s top usability problem is that content is structured based on what makes sense to the company and not the end-users.

Card sorting is one of the primary ways to sort out the navigation scheme or structure of an app, website, or prototype that best matches the users’ mental model or conditioning.

It represents how they navigate and expect content to be categorized and grouped.

Today’s C-level executives know that an engaged workforce offers a strategic vantage point when it comes to customer engagement and better ROI.

Assembling high-performing teams require business leaders to design the right team-based business strategy, manage intentionally, and hire purposefully.

Fostering employee engagement empowers staff members to navigate the world of work and seek opportunities that impact business ROI. This article focuses on simple, scalable, productive, and readily justifiable ways to optimize your organization’s engagement.

In the world of UX and design, a ‘Persona’ is the embodiment of a particular user type. If you work in user experience, you may want to create personas based on the research you’ve done into your customer base to understand who uses your service or product and who might use it in the future.

By creating personas, you will be able to understand your user’s experiences, desires, goals, and behaviors. In this blog, we’ll be exploring everything you need to know about personas in design and how you can create your own engaging personas.

How do you understand your user? What role does empathy play in the world of design? And once you know more about your users, how do you use that data to inform your designs?

All of these questions are at the heart of the practice of empathy mapping. In this blog, we’ll be exploring what empathy mapping is and how it can help to improve UX design.

What is the best way to understand your users? How can you make the most of the data you have on your users? And what steps can you make to enhance your overall design development process?

These are some of the most important questions being asked by designers and within UX design teams. One of the best ways to answer these questions is turning to a design tool and technique called Persuasive Design. In this blog, we’ll be exploring everything you need to know about persuasive design.

UX research is a vital stage of the design process. In the world of digital design, research can be complex, wide-reaching, and very detailed. So, how do you ensure that your UX research is focused and purposeful? And what role does ideation play in the UX process? In this blog, we’ll answer all these questions and more.

In 2020, an estimated 82.5 billion U.S. dollars were spent on training across the United States (Statista, 2020). Organizations today are spending more on training than they ever have in the past, as the numerous benefits provided by investing in employee training and development opportunities continue to be recognized. Yet the question remains, how much of that training being developed is genuinely translating into noticeable positive differences in employee performance?

One of the most influential psychologists in the 20th century, Abraham Maslow, released a paper in 1943 called, ‘A Theory of Human Motivation. The paper’s central idea was that human needs could be categorized into a pyramid-shaped hierarchy called the ‘Hierarchy of Needs. It’s a revolutionary theory that is still referenced by researchers today, but what does this have to do with design?

In 2020, an estimated 82.5 billion U.S. dollars were spent on training across the United States (Statista, 2020). Organizations today are spending more on training than they ever have in the past, as the numerous benefits provided by investing in employee training and development opportunities continue to be recognized. Yet the question remains, how much of that training being developed is genuinely translating into noticeable positive differences in employee performance?

UX research is a vital stage of the design process. In the world of digital design, research can be complex, wide-reaching, and very detailed. So, how do you ensure that your UX research is focused and purposeful? And what role does ideation play in the UX process? In this blog, we’ll answer all these questions and more.