As an emerging field, Service Design focuses on service and experience creation, curation, and implementation. As a practice, service design aims to provide a holistic service to the user through the design of systems and processes. Service design assesses and derives value from a multi-user perspective (customer, staff, and business). It is essentially channel and medium-agnostic and associates experience delivery to the operations and technology producing it.

UX design must often include micro-interaction elements and ways for subtle user interactions. These components make the design more communicative and illustrative while improving its usability. However, user designers must know precisely when and where to include an active motion to enhance usability. For example, on Twitter, pulling down the screen would refresh the content. The screen slides down and bounces back, revealing a spinning wheel. This tells the user that some action has been initiated and is happening at the moment.

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In the world of UX and design, a ‘Persona’ is the embodiment of a particular user type. If you work in user experience, you may want to create personas based on the research you’ve done into your customer base to understand who uses your service or product and who might use it in the future.

By creating personas, you will be able to understand your user’s experiences, desires, goals, and behaviors. In this blog, we’ll be exploring everything you need to know about personas in design and how you can create your own engaging personas.

How do you understand your user? What role does empathy play in the world of design? And once you know more about your users, how do you use that data to inform your designs?

All of these questions are at the heart of the practice of empathy mapping. In this blog, we’ll be exploring what empathy mapping is and how it can help to improve UX design.

UX Research and Service Design are both essential elements of the design process. In many ways, they are closely connected, especially regarding personnel, expertise, and resources. However, there are also a few key differences that separate UX research from service design.

These differences and similarities are worth exploring, especially for those interested in UX design and process development. So, let’s take a closer look

What is the best way to understand your users? How can you make the most of the data you have on your users? And what steps can you make to enhance your overall design development process?

These are some of the most important questions being asked by designers and within UX design teams. One of the best ways to answer these questions is turning to a design tool and technique called Persuasive Design. In this blog, we’ll be exploring everything you need to know about persuasive design.

In today’s businesses, the IT function is increasingly essential. With more and more services being digitized, products purchased online, and teams working remotely, the acceleration of digital transformation means IT teams are racing to support the resilience and growth of these functions by creating always-on, exceptional digital experiences for both customers and employees alike.

UX research is a vital stage of the design process. In the world of digital design, research can be complex, wide-reaching, and very detailed. So, how do you ensure that your UX research is focused and purposeful? And what role does ideation play in the UX process? In this blog, we’ll answer all these questions and more.

Building highly responsive designs has become more of a norm rather than a trending exercise today. Additionally, many other factors contribute to user experience like ease-of-use, appeal, discoverability, simplicity, and above all, the ability to drive emotions toward a product or service through design.