Overview: The Florida Department of Economic Opportunity (DEO) embarked on a comprehensive modernization of its Reemployment Assistance Benefits System, known as CONNECT. The program aimed to enhance system performance, user experience, scalability, and compliance following the increased demand and performance failures observed during the COVID-19 pandemic.

In the world of UX and design, a ‘Persona’ is the embodiment of a particular user type. If you work in user experience, you may want to create personas based on the research you’ve done into your customer base to understand who uses your service or product and who might use it in the future.

By creating personas, you will be able to understand your user’s experiences, desires, goals, and behaviors. In this blog, we’ll be exploring everything you need to know about personas in design and how you can create your own engaging personas.

In the world of UX and design, a ‘Persona’ is the embodiment of a particular user type. If you work in user experience, you may want to create personas based on the research you’ve done into your customer base to understand who uses your service or product and who might use it in the future.

By creating personas, you will be able to understand your user’s experiences, desires, goals, and behaviors. In this blog, we’ll be exploring everything you need to know about personas in design and how you can create your own engaging personas.