Enhancing the Information Architecture of your UX Design with Card Sorting

A good UX design gains popularity because of its visual appeal and how easily users can find what they’re looking for. A website’s top usability problem is that content is structured based on what makes sense to the company and not the end-users.

Card sorting is one of the primary ways to sort out the navigation scheme or structure of an app, website, or prototype that best matches the users’ mental model or conditioning.

It represents how they navigate and expect content to be categorized and grouped.

Meeting end-users where they are through Contextual Inquiry

Given the overarching function of user experience research (UXR) in bringing end-users’ needs to design conversations, a research method based on direct observation of current workflows offers a powerful way of understanding those needs. Contextual inquiry is such a method; it involves direct observations of and conversations about workflows with subject matter experts or other workers who perform the work that a product is designed to improve.

Adapting to Digital Ethnography in Virtual UX Research

While traditional approaches to user experience (UX) and customer experience (CX) research prioritize being present in the same location as the respondent, there are situations where in-person research is not feasible, such as during a global pandemic.  Ethnography is a powerful, in-depth research method to capture rich insights about the human experience, including experience as a customer or tech user.  Ethnographers traditionally collect data in person, often over extended periods.

Understanding Data Visualization from a UX Designer’s Perspective

In today’s digital world, the number of connected devices that generate data has increased exponentially. Recent research by IDC revealed that the global data volume would reach 163 trillion gigabytes by 2025. With more businesses relying on this data for decision-making, the design of business dashboards has gained prominence in the past decade. UX designers often need to coherently and visually communicate quantitative data to their teams and users.

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