The Five Qualities of a Next-Generation UX
It is shocking how often enterprise clients ask designers for a “next-generation user experience” without articulating beyond that.
Debates around measuring user experience or modernizing designs often leave UX designers trapped in a subjective spiral, struggling to prove their work’s worth. These arguments lead to inevitable back and forth with clients as we aim to hit a moving target. However, if we fail to define a next-gen user experience’s qualities, how will we ever know if our design missions are truly successful?
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