UX metrics are a set of quantitative data points. These metrics can be used to measure, compare and track user experience. They are, therefore, vital for ensuring that UX design decisions are informed by relevant facts and measurable data. Is your design strategy working? How are your designs working over time? Are your designs serving your user base? The number of UX metrics is always growing, so you may be tempted to ask, “Which metrics are most valuable for my project?” Below we explore two of the key UX metrics and how you can use these metrics to inform your designs and products.