Over the last few years, Artificial Intelligence (AI) has grown to become a deeply integrated and important part of our personal and business lives. From web design basics to AI-powered assistants, from autonomous vehicles to disease mapping, AI is a realm of technology ripe for exploration and experimentation.

AI is also impacting how we do business and create design products, systems, and software. Below we’ve highlighted some of the key ways artificial intelligence influences UX design and how you can keep up with the latest AI trends.

Below we’ve listed some of the most common research terms you’re likely to come across in the world of UX design. While you probably already know some, we’re hoping that by discovering some new terms here, you’ll be able to grow as a UX designer.

1. A/B Testing

A/B testing, a common practice in the world of design, is when you test two different versions of an idea, design, or function with users to see which one they prefer.

UX metrics are a set of quantitative data points. These metrics can be used to measure, compare and track user experience. They are, therefore, vital for ensuring that UX design decisions are informed by relevant facts and measurable data. Is your design strategy working? How are your designs working over time? Are your designs serving your user base? The number of UX metrics is always growing, so you may be tempted to ask, “Which metrics are most valuable for my project?” Below we explore two of the key UX metrics and how you can use these metrics to inform your designs and products.

Stepping into a researcher’s mindset can be overwhelming for some individuals. There aren’t any firm rules for achieving this; however, by building your own researcher’s mindset, you can ensure that your findings are valid and reliable. This article aims to answer any questions you may have about the researcher’s mindset, helping you achieve success in this field.

If you haven’t come across anthropology before, it’s simply the study of what makes us humans, human. For a long time, the science of anthropology has been connected to the world of academia. Those specializing in it tend to progress to jobs in universities and community colleges. However, things are changing.

What is Storytelling?

In today’s day and age, brands are selling much more than a stand-alone product; they’re also selling potential realities. Companies make subtextual promises when marketing to potential consumers, and people buy products because they want to embody the brand’s story. Successful activewear companies sell items by showing potential buyers a paragon of fitness and health, not to shame them into buying, but to emphasize, ‘This could be you!’. Belief in this story begins long before the end user; it starts with interdepartmental teams, stakeholders, and clients.

Providing a positive user experience is inherently psychological, and the number of theories related to UX design reflects this. Choosing the right approach is far easier when understanding the behaviors that drive each idea. A strong background in the psychology of UX design makes balancing functional and attractive design second nature.

The internet is a beautiful place that has a wealth of information. However, how this information has been presented has changed dramatically. But why? The answer is simple; it's because of how we humans want to receive information. This leaves us with an interesting question: has this impacted how we read? Let's take a look.

It’s no secret that user experience research (UXR) and consumer marketing have been the center point of conversation in the design industry. The UX sector has seen tremendous growth over the last couple of years and doesn’t seem to be slowing down anytime soon. Consumer marketing is also seeing dramatic changes as research continues to improve the field.

2021 was the year that saw many subscription-based tools being realized for content creators on various social media platforms. The timing makes sense as people look for new avenues to make money within struggling economies.