2021 was the year that saw many subscription-based tools being realized for content creators on various social media platforms. The timing makes sense as people look for new avenues to make money within struggling economies. Social media platforms often look desirable whether they’re looking to increase their income, better protect themselves if their primary job is at risk, or escape a rigid 9 to 5 job.
Heading over to the design industry and the mood seems similar. There’s been an uptick in designers trying to launch online courses and paid UX communities, alongside creating and trying to sell NFTS and UI kits. When you think about it, professionals within the design industry have the skillset needed to achieve a side hustle. We work all day long building brands and turning leads into conversions.
Contrary to what some may believe, the rise in paid subscriptions can benefit the design industry. With more UX-related content being created, developing design skills can be achieved easier. Also, as experts are financially compensated for making content, the overall quality is likely extremely good.
So, how do designers achieve social media success?
Understanding the numbers
It’s often that clients are fixated on short-term metrics in the design industry. This is usually how many view metrics relating to online presence too. As a result, feeds are flooded with content to ensure engagement is high. This can lead to new influencers believing that having a large following is the same as having a career that’s successful, and it’s not far from the truth.
Allocating resources
It’s no secret that time, money, and attention that can be given to content creation is limited, so careful consideration must be made to use this time wisely. To reduce the amount of burnout that can occur it’s recommended to take a step back and pick things up at a later date.
Community developments
With paid subscriptions rising in popularity year after year, content creators are tasked with creating a community that provides positive benefits. Therefore, content needs to focus on high amounts of research (giving the sources credit) to provide value to readers. This means it shouldn’t be solely aimed at reaching the masses.
Give us a like if you’re on board or a share if you have an opposing view
It’s often argued that design polls that are common on social media do not provide much value, as they’re a little shallow and lack some context. However, they work very well for engagement, exactly what they were intended for.
Concluding thoughts
It’s likely that this trend will continue with designers flocking to the profitable world of social media. Skills and knowledge can be passed on from experienced designers to newbies, passing the torch, so to speak. This should help push advancements in the industry, providing clients with a better service at competitive prices.
At Radiant, we are leading the way with experienced UX designers that ensure businesses thrive online. Connect with us to learn more!
