How Artificial Intelligence is Influencing UX Design

Submitted by Abbas Autem Dolus on
Over the last few years, Artificial Intelligence (AI) has grown to become a deeply integrated and important part of our personal and business lives. From web design basics to AI-powered assistants, from autonomous vehicles to disease mapping, AI is a realm of technology ripe for exploration and experimentation. AI is also impacting how we do business and create design products, systems, and software.
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Understanding Behavioral and Attitudinal UX Metrics

Submitted by Abbas Autem Dolus on
UX metrics are a set of quantitative data points. These metrics can be used to measure, compare and track user experience. They are, therefore, vital for ensuring that UX design decisions are informed by relevant facts and measurable data. Is your design strategy working? How are your designs working over time? Are your designs serving your user base?
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How & Why Storytelling is Vital for UX

Submitted by Abbas Autem Dolus on

What is Storytelling?

In today’s day and age, brands are selling much more than a stand-alone product; they’re also selling potential realities. Companies make subtextual promises when marketing to potential consumers, and people buy products because they want to embody the brand’s story. Successful activewear companies sell items by showing potential buyers a paragon of fitness and health, not to shame them into buying, but to emphasize, ‘This could be you!’.
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