Communication is crucial to the overall success of your UX creations. One of the most important relationships in the creative process is between the design team and the client. When there is good communication between these two contributors, the likelihood of success is enhanced.
So how can you improve communication between the design team and the client? And what tools can you use to enhance this key relationship? In this blog, we’ll answer all these questions and more.
Why is it Crucial to Communicate Design?
Design is all about communication. At the heart and soul of design is a desire to connect with another human being. The total object of design is to communicate, in some shape or form, an idea that you believe can be valuable.
Designers are responsible for creating an experience worth using and worth paying for. To be a great designer, you have to learn to be a great communicator. This means knowing what your audience or client desires and fulfilling their needs. The great designers go beyond this and provide their users with something they didn’t even know they needed.
Not everyone you collaborate with will be receptive to your ideas or designs. However, as a modern designer, you have to be respectful and communicate your perspective as simply as possible.
Key Points for Presenting Design
Below we’ve highlighted a few key points that you should keep in mind when presenting your designs to clients:
- Understand your client’s business model:
What is their plan for the next five years? What do they like? What do they dislike? When you understand your client’s business and aspirations, you will be able to see from their perspective and cater your design to meet their needs. If you misread their needs, you will cause communication to break down, and your plans will suffer. - Know your audience:
Everyone in the room has a voice that should be valued and heard. You should also recognize that not everyone has the same approval authorities. Know who you need to impress and who will have the final say. - Don’t talk over their heads:
Speak in standard, non-technical language. Your clients, while knowledgeable in some areas, may not be familiar with the specific design language that you may use every day. If you speak like this, you risk losing your audience and becoming disconnected from your client. Of course, they want to know that you know what you are talking about, but they also want to understand you. - Use demos and visual aids:
Your designs can’t remain theoretical for too long. The best way to communicate your ideas is to show them through visual aids and physical demos. Don’t try to explain verbally when you can offer an actual prototype that the clients can get their hands on.
Collaborative Tools to Improve Communication
There are a variety of tools that design teams can employ to help improve communication with their clients, including:
Alternatives to Emails
- ConceptShare
ConceptShare is a software company that focuses exclusively on the review and approval process for creative teams in large companies.
- InVision
InVision is an online whiteboard and productivity platform purpose-built for team collaboration and design to improve digital workflows.
- Slack
Slack is a modern business communication platform developed by software company Slack Technologies. Salesforce now owns it. Slack offers a variety of IRC-style features, including persistent chat rooms organized by topic, direct messaging, and private groups.
Make Clients Teammates
- Basecamp
Basecamp is an American web software company based in Chicago, Illinois. They provide a project management and team communication service, an all-in-one toolkit for working remotely.
- Trello
Trello is a web-based, Kanban-style list-making application developed by Trello Enterprise, a subsidiary of Atlassian. With Trello, you can organize work to allow every part of your task to be managed, tracked, and shared with teammates.
- Asana
Asana is a web and mobile work management platform designed to help teams organize, track, and manage their work. The company was founded in 2008 by Dustin Moskovitz (Co-Founder of Facebook) and Justin Rosenstein.
Track Progress in Real-Time
- Funnel
Funnel curates and harmonizes data in real-time to present real insights. You can collect all your data in one secure place and make it analysis-ready for you and your team.
- Timely
Timely is a business management software that allows you to manage your business, connect with peers, and access education from global industry leaders.
Enhance Your Communication
By understanding your client, actively listening, and using the right tools, you will enhance the potential for communication between your design team and the client.
Be open, honest, and available to your clients so that you know what they want. Equally, make sure that your clients are open, simple, and available to you to know that you are on the right track.
Tools like Slack, Basecamp, Timely, and Conceptshare make collaboration between design teams and clients more accessible. If you want to succeed, the process is simple – ensure you’re making the most of the suitable tools and make sure you’re being proactive with your communication every day.
To learn more about perfecting communication between the design team and the client, please contact our UX experts.
