Client Challenge: Halliburton faced a significant challenge in marketing a new oil field tool, measuring over 17 feet in length and weighing thousands of pounds, at a major industry conference. Displaying the actual tool was logistically complicated and costly. The client needed an innovative solution to effectively showcase the tool’s features and benefits without the physical presence of the product.
Our Solutions:
Radiant developed an augmented reality (AR) app specifically for use on iPads. The solution included:
- Visual Marker Technology: The app utilized a visual marker to trigger the AR experience, allowing users to engage with the content easily.
- 3D Interactive Model: Users could view a detailed, interactive 3D model of the oil field tool, providing an immersive experience that conveyed the tool’s size and functionality.
- Access to Documentation: The app included vital documentation such as technical specifications, user manuals, and presentation materials, including video files to enhance user understanding.
- User-Friendly Interface: Designed with usability in mind, the app allowed attendees to interact with the model and documentation effortlessly, facilitating a deeper understanding of the tool.
Outcomes:
Radiant’s team, leveraging its technical expertise, successfully delivered the AR app within four weeks. The key outcomes included:
- Enhanced Engagement: The AR app captivated conference attendees, providing an innovative way to explore the tool and its applications.
- Cost-Effective Solution: By eliminating the need to transport and display the physical tool, Halliburton saved significantly on logistics and setup costs.
- Support for Business Development: The app effectively supported Halliburton’s marketing efforts, enabling the sales team to present the tool’s features dynamically and interactively.
- Positive Feedback: Attendees appreciated the interactive experience, leading to increased interest and inquiries about the oil field tool.
Conclusion:
Radiant’s augmented reality app provided Halliburton with a creative and effective solution to showcase their new oil field tool at a major conference. By combining innovative technology with user-friendly design, the app not only highlighted the product’s capabilities but also facilitated meaningful engagement with potential clients, ultimately supporting Halliburton’s business development goals.
